As I’m “playing” with the Google Analytics lately, I found myself wondering what the mysterious item called “bounce rate” was. So after a bit of googling, I found a good article about it.
In a nutshell bounce rate measures the percentage of people who come to your website and leave “instantly”. Thought about from a customer perspective rather than I came, I saw, I conquered, the action is I came, I saw, Yuck, I am out of here.
Bounce rate measure quality of traffic you are acquiring, and if it is the right traffic then it helps you hone in on where/how your website is failing your website visitors.
It is usually measured in two ways:
* The percentage of website visitors who see just one page on your site.
* The percentage of website visitors who stay on the site for a small amount of time (usually five seconds or less).