Company Tactics : Fox or Hedgehog?

The Hedgehog Concept is based on a Greek parable. The lesson goes that a quick and very cunning fox comes across this hedgehog every day that is lumbering down the middle of a forest path. The fox thinks that today he is finally going to make a meal of this dumpy little creature; the hedgehog thinks, “Here we go again.” So, as the fox approaches, the hedgehog rolls up into a ball of needle sharp quills that stymies the fox who soon gives up and moves along. The lesson being that although the fox is a formidable predator, the hedgehog is very good at doing one very simple thing – defending himself.

The fox knows many things, but the hedgehog knows one big thing!

Jim Collins says you can develop a hedgehog concept for your business or yourself by considering the intersection of three principles:

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