Quote from Hear 2.0
Old man Disney was no fool. After he and his Imagineers had completed the GE “Carousel of Progress” for the 1964 World’s Fair, Walt invited a gaggle of GE executives to the studio for a peek at the show. They loved it. But Walt wasn’t so sure. “It doesn’t have a wienie!” he said. “Come back in a couple weeks and I’ll show you.”
The puzzled executives did as Walt asked. A week later they returned to see the show again. It was virtually identical to the first version – with one exception: Walt had added a comical audio-animatronic dog with a wagging tail to each scene.
It was the “wienie.” The “finishing touch.” The delightful, magnetic bonus.
The wienie isn’t what you must do It’s what you want to do. Its delightful impact arises from the sheer joy of its creation and the desire of its creator to share that joy with others. You might even reference this to “Overdeliver“. Which means doing more than you said you would, which is the secret to word of mouth.