Constrain Creativity

An old addiction
How strange it may be, recently I rediscovered an old addiction; it’s a game called “Football Manager“. I bet you didn’t see that one coming! 😉 Anyways it’s all about managing a soccer team without actually playing (“touching the ball”) yourself. Just like managing people “in real life”, you have to guide the players towards their objectives (victory). It contains a lot of HR management aspects (the full employee life cycle; hire, coach, manage, fire/retire) and it’s off course combined with the soccer specific tactical aspects.

What has this to do with creativity?
Okay okay… Where it boils down to is that when one builds a team, you have to be careful which players you mix into a team selection and which tactics you apply. One of the key aspects is “creativity”; where it is the main factor to creating opportunities. Yet if you would give everyone a full creative role, then they wouldn’t follow the tactics anymore. Which would lead to a weak backbone/structure of the team, where one would concise goals against.

Creativity Loves Constraint
The next clip is Google’s Vice President of Search Products & User Experience, Marissa Mayer, talking about constraining creativity.
http://edcorner.stanford.edu/swf/mediaplayer.swf

Description: In product development, Google’s Marissa Mayer, Vice President of Search Products & User Experience, believes that a small amount of constraint – whether in file size, pixels, or speed – fosters a lot of innovation. The lesson she shares? Too much creative freedom can make creativity unfocused. A solution with a strict set of barriers yields more concrete solutions.

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