Viral Change

Viral Change is about letting a small set of behaviors spread by a small number of people through their networks of influence create massive behavioral tipping points, translated into new routines and ‘cultures’ (new ideas established, new ways of working, new process adoption, new culture). It is about creating an internal epidemic of success in whatever way you have pre-defined success. It’s in contrast to the traditional model is linear: big change needs a big set of initiatives cascaded down via big communication programmes. It’s about changing the “Spirit” of company…

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