Physics and marketing don’t seem to have much in common, but Dan Cobley is passionate about both. He brings these unlikely bedfellows together using Newton’s second law, Heisenberg’s uncertainty principle, the scientific method and the second law of thermodynamics to explain the fundamental theories of branding.
I especially like the reference to the matter where the mass influences the acceleration. So big company names have bigger time moving (changing), where smaller parts (for instance, the brands from unilever) have it more easier. It supports my theory that it’s better to divide your company into a lot of smaller parts, as it becomes more transparent for both the consumer as your internals.